Dual-branding offers a win-win scenario for hotel developers

01/3/2013 | USA Today

More hotel chains are using dual-branding new projects to take advantage of the cost savings that the concept offers, this feature says. "It allows the owner to not only save on construction and operational costs from combining services such as the pool or housekeeping department, but it also gives them an opportunity to appeal to a wider array of potential clientele," said Glenn Haussman, editor-in-chief of Hotel Interactive.

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