How suggestive selling can boost online orders

01/3/2013 | PizzaMarketplace.com

Online orders already come with higher ticket averages as customers order more when they can take the time to peruse the menu, and corporate customers often use Web tools to place catering orders, writes Granbury Restaurant Solutions marketing director Duessa Holscher. Ordering sites that use suggestive selling practices such as making suggestions for add-ons and accompaniments can further boost average tickets, she advises.

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