Huggies campaign celebrates first flush

Kimberly-Clark is promoting its Huggies Pull-Ups with a campaign highlighting the milestone of potty training. The ads use real people, not actors, and in one spot a real parade goes past the house, eliciting genuine surprised reactions from the parents and child, who were not expecting it. The campaign extends online, with a making-of video and a casting call video.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY