A Kimberly-Clark campaign for Huggies Pull-Ups celebrates the moment a child makes his or her first flush. Spots by Ogilvy & Mather show anxious parents greeted by a parade outside their door when the moment arrives. An Organic mobile application includes timers, training tips and Disney-character encouragement. Hispanic ads via LatinWorks focus on the necessity of a transitional period, a cultural difference, according to LatinWorks' Victor Paredes.
Huggies Pull-Ups campaign celebrates a child's first flush
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