Influencers and advocates: Grow and defend

01/3/2013

An advocate is the customer who will defend your brand privately and publicly. They'll defend it without being asked, without compensation and, most importantly, they'll defend your brand when you aren't in the room. While small in number, these are the people that must be identified, encouraged, and thanked. Continue reading at All Things WOMM.

View Full Article in:

http://www.womma.org/blog/2013/01/influencers-and-advocates-grow-and-defend

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA