Influencers and advocates: Grow and defend

01/3/2013

An advocate is the customer who will defend your brand privately and publicly. They'll defend it without being asked, without compensation and, most importantly, they'll defend your brand when you aren't in the room. While small in number, these are the people that must be identified, encouraged, and thanked. Continue reading at All Things WOMM.

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http://www.womma.org/blog/2013/01/influencers-and-advocates-grow-and-defend

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