Intuit: Contest, training program proved social's value

01/3/2013 | MarketingSherpa

Intuit combined mobile training with a contest to create a successful social marketing campaign, according to this MarketingSherpa case study. The small business financial software company's Accounting Professionals Division launched a campaign on Facebook that keyed on the insight that accountants like social media for customer acquisition and increased awareness. "The week the contest launched, our reach just skyrocketed. ... What was a pleasant surprise was the intensity of the reach and how wide our audience got, the feedback we got, and how much our share-of-voice increased," Intuit's Adrian Parker said.

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