Texas publisher finds reliable profit in snail mail, print

01/3/2013 | Forbes

Taking advantage of "'push' technology called the U.S. Postal Service," John Garrett has found a solidly profitable niche in print with 13 hyper-local editions of his Community Impact Newspaper delivered free each month to 855,000 homes in three Texas cities. While the company does have a digital presence, "our focus is local content, and that’s best monetized via print. ... When local content is better monetized digitally, we’ll be ready," Garrett says.

View Full Article in: