Swanson campaign engages cooks via mobile

01/3/2014 | Mobile Marketer

Swanson's new "Why I Cook" campaign on the NBC News iPhone application engages mobile users with video and social media links. "Mobile plays a key role in the campaign by connecting with the Swanson target consumer in places and spaces in which we know she spends time," said Neeli Straiges, senior brand manager at Swanson, a unit of Campbell Soup.

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