Kraft taps McGarry Bowen for creative work

01/4/2006 | Advertising Age (tiered subscription model) · Adweek

McGarry Bowen will assume creative duties for Kraft Foods salad dressings, mayonnaise and barbecue sauce. The independent New York shop won the estimated $30 million to $40 million account in a review over two Chicago-based incumbents, WPP Group's JWT and Interpublic Group's Foote Cone & Belding.

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Advertising Age (tiered subscription model) · Adweek

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