"Overhyping" didn't help box office, exec says

01/4/2006 | USA Today

So-called ad fatigue may have contributed to a disappointing 2005 movie box office, which fell 4.2% from the previous year for a total of $8.8 billion in ticket sales. "We may have tried to turn too many movies into 'events,'" says Russell Schwartz, head of marketing for New Line Cinema. "It was hard for people to see the forest for the trees. I think we did some overhyping on movies that simply didn't deliver what they promised."

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY