As search ad costs rise, marketers seek other options

01/4/2007 | MarketWatch

A MarketWatch report on a number of mid-sized Google advertisers finds that some marketers are responding to the rising cost of search advertising by looking to other media for advertising opportunities. The rising cost of auction-based text ads stems from increased interest in search engine advertising, which is still inexpensive relative to traditional media forums such as TV and radio.

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