Major U.S. brewers court the Hispanic market

01/4/2008 |

Anheuser-Busch Cos. and Miller Brewing Co. are trying to gain a foothold in the growing U.S. Hispanic market with the launch of products meant to appeal to Spanish-speaking drinkers, as well as tap the growing interest by non-Hispanic consumers in Latino culture. Anheuser-Busch this year also plans a 25% boost in spending on Spanish-language advertising, which will include billboards and local radio, according to this article.

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