Major U.S. brewers court the Hispanic market

01/4/2008 | STLtoday.com

Anheuser-Busch Cos. and Miller Brewing Co. are trying to gain a foothold in the growing U.S. Hispanic market with the launch of products meant to appeal to Spanish-speaking drinkers, as well as tap the growing interest by non-Hispanic consumers in Latino culture. Anheuser-Busch this year also plans a 25% boost in spending on Spanish-language advertising, which will include billboards and local radio, according to this article.

View Full Article in:

STLtoday.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO