Q-and-A: Kimberly-Clark shifts marketing strategy

01/4/2008 | Promo Magazine

Hedy Lukas, Kimberly-Clark Corp.'s vice president of integrated marketing communications, is overseeing the company's shift to a channel-neutral marketing strategy. Kimberly-Clark, which makes brands such as Kleenex, Scott and Huggies, has decided to consider marketing vehicles such as events and samplings to promote products instead of over-investing in TV advertising.

View Full Article in:

Promo Magazine

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Lead Cook/Sous Chef
University of San Diego
San Diego, CA
Executive Chef - Shipboard
American Cruise Lines
Nationwide, SL_Nationwide
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX