Forecasting the digital future

01/4/2009 | Adweek

Budgetary constraints and pressure to show ROI could have several effects on digital marketing, according to Adweek's Brian Morrissey. Search is expected to remain stable, while the tight economy might take a toll on display ads. Marketers are incorporating more social-networking tools into their own campaigns and customer service but might be less open to advertising on popular social networks.

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