Insiders look at 2009

01/4/2009 | Wall Street Journal, The

With the expected contraction in ad spending, ad industry insiders are anticipating shorter, less expensive ads that take direct shots at leading competitors, among other trends. Wall Street Journal ad reporter Suzanne Vranica offers predictions of leaders including Initiative President Tim Spengler, Mark Wnek, chief creative officer of Lowe New York and Jeff Goodby of Goodby, Silverstein & Partners.

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Wall Street Journal, The

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