Older viewers follow youngsters into online video space

01/4/2009 | Multichannel News

Although young viewers have led the way to online video, adult viewers are following and media companies are looking to increase advertising across online platforms as a driver of growth in 2009, according to this article. CNN.com SVP and general manager KC Estenson said: "We don't look at CNN any more as having a core business of linear television. Obviously we make more money on linear, but from top to bottom this year we've been looking at CNN as having a core business of serving news and information."

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