Auto advertising makes exodus from Motor City

01/4/2010 | Advertising Age (tiered subscription model)

Detroit's lock on the automotive marketing industry is eroding fast -- with spending down as much as $1 billion in 2009 -- and ad shops across the country are picking up the slack, per this article. Ford Motor still concentrates its advertising with Detroit-area WPP agencies, but Chrysler and GM are looking farther afield.

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