Column: Lack of visibility should be concern to agents

01/4/2010 | Travel Weekly

Columnist Arnie Weissmann says that as more brick-and-mortar travel agencies opt for a home-based business, the visibility of agencies and their agents is deteriorating. Billy McDonough, president at Liberty Travel, said that lack of visibility should be a concern to all agents. "From an industry perspective, there's danger for travel agents to lack a physical presence," he said. "As a group, you can become invisible. And if you're invisible, customers will make other choices about where to buy travel. You have to be relevant. Your location can show that you're at the core of a dynamic, ever-evolving and exciting industry."

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