Experts discuss fitting content for a range of digital displays

01/4/2010 |

Content has to be tailored to fit a host of media platforms, from electronic billboards to cell phones. Representatives of Rise Displays and Accuweather, two companies that fill digital screens with information on a 24-hour basis, discuss their processes and content in this article. "Our content is designed to grab the audience's attention and hold it as they view the accompanying advertising messages," said Accuweather's director of digital signage sales.

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