In a first, Dr Pepper to air a Super Bowl ad

01/4/2010 | Wall Street Journal, The

Dr Pepper Snapple Group has purchased airtime to run a commercial during the Super Bowl featuring musician Gene Simmons and his KISS band mates. The ad will mark the first Super Bowl entry for the 125-year-old company, and comes as PepsiCo has opted not to promote its beverages during the football game.

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