Pancake batter in a can whips up $15 million in sales

01/4/2010 | CNNMoney/Fortune Small Business

Sean O'Connor was looking for cheap snacks to serve in his club and ended up developing a way to put pressurized pancake batter in a can. O'Connor patented Batter Blaster in 2005, then traveled across the country in an Airstream trailer to promote his concept. Sales hit $15 million in 2008, and more flavors are in the pipeline.

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