Analyst: Sell UltraViolet titles for $10 ahead of disc sales

01/4/2012 | Home Media Magazine

UltraViolet won't help Hollywood studios with their sell-through of movies unless the digital copies come down in price and become available at least a month before new releases on Blu-ray discs and DVDs, according to Richard Greenfield, an analyst with BTIG Research. He advocates a $10 price for high-definition UltraViolet copies, which can be streamed to mobile devices and PCs.

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