Building banklike trust is key to development of NFC payments

01/4/2012 | ReadWrite · GigaOm

Lack of awareness, consumer suspicion, few devices and spotty availability are all factors holding back development of NFC-enabled mobile payments. But if the technology is to take hold, it's up to prospective NFC providers such as Google and Apple to develop the kind of consumer awareness and trust that banks have achieved for their mobile services.

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ReadWrite · GigaOm

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