Increase CTR by socializing, personalizing, mobilizing

01/4/2012 | HubSpot.com

Writing click-worthy e-mail subject lines and offering targeted content to better-segmented lists are reliable ways to improve crucial click-through rates, writes Corey Eridon. Once you know your customers' histories, you can personalize the e-mail better and then hit them with a stirring call-to-action.

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