Micro-behavior clues can improve conversion rates

01/4/2012 | iMedia Connection

The gap between those visiting websites with an intent to purchase and the eventual conversion rate suggests e-commerce sites have significant room for improvement, argues Anurag Wadehra. Make sure all touch points are synchronized with a consistent message and look for micro-behavioral clues in search terms to determine where the shopper is in the funnel, he writes.

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