STR: Primary states should see gains during campaign months

01/4/2012 | Wall Street Journal, The ·

Iowa, New Hampshire and South Carolina will likely enjoy significant boosts in revenue and demand this month as the primary elections bring in a flood of potential guests, STR says. The lodging-data firm observed that during the campaign months in 2000, 2004 and 2008, revenue rose significantly in all three states. Occupancy rose in Iowa and New Hampshire, but an exception was noted in South Carolina, whose larger size likely spread out the demand among hotels. "An increase of roughly between 1,000 and 2,000 roomnights per night for the campaign month seems possible. The room revenue impact seems to be upward of $3 million," writes Jan Freitag, senior vice president at STR.

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