There are plenty of ways for e-mail marketers to increase their messages' click-through rates, writes Corey Eridon. Aim for short, punchy e-mails with eye-opening subject lines, include calls to action and social-sharing options, and be sure to personalize and target your e-mail blasts. "[I]t's a new year, and now's the time to dream big. Let's start improving that email click-through rate to really give your CMO something to smile about," Eridon writes.
Published in Brief: