What it takes to measure digital-marketing success

01/4/2012 | Fast Company online/FC Expert Blog

Marketers looking to measure the success of a digital campaign need to find ways to evaluate the campaign's effectiveness in a variety of online channels, writes Steve Kerho. Clearly defining your terms, gathering all your data into one place and having a framework from combining metrics into performance scores will help marketers see the big picture, he writes.

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Fast Company online/FC Expert Blog

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