Develop relationships with clients to keep them coming

01/4/2013 | MediaPost Communications

Live chats and quick Facebook or Twitter responses can give customers a real-time response to their concerns and improve customer service, writes Dan Roche. Sending thank you notes and inviting select customers out for coffee or an event can also foster a relationship with clients. "Plus, the more memorable you become to your client, the less likely they are to entertain the idea of working with one of your competitors," Roche concludes.

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