In hotel industry, mobile-website usage beats apps

01/4/2013 | Hotel Management online

According to findings from a Google report, "The 2012 Traveler," the number of leisure travelers using mobile devices for information has grown more than 450% since 2009. About 40% of leisure travelers book via mobile browsers while just 12% use applications; 36% of business travelers prefer browsers over the 17% who use apps. Hoteliers should consider creating a mobile website instead of an app, some data suggest.

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