How a pop star became Coke's innovation guru

01/4/2013 | CNNMoney/Fortune

Black Eyed Peas frontman Will.i.am is a pop star, but also a pioneering corporate innovator. He's impressed execs at Intel, Anheuser-Busch InBev and Coca-Cola with his ability to think outside the box and come up with quirky, creative ways to boost engagement and strengthen brands. "Will is a visionary," Coca-Cola CEO Muhtar Kent says. "He offers an endless stream of creativity and possibility."

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