Huawei to use a "try and buy" model in lieu of hard sell

01/4/2013 | DigiTimes

Huawei's focus on building hardware platforms for the enterprise in cooperation with platform and applications developers allows it to "create an even better industry ecosystem," says Jawee Sun, IT product line marketing director. Instead of heavily marketing prospects, the company relies on trial use. "We hope this 'try and buy' marketing strategy will gradually attract clients to adopt our solutions," he says.

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