Meet the kings of QR codes

01/4/2013 | SmartBrief/SmartBlog on Social Media

Brands in a variety of industries have been making imaginative uses of QR codes recently, writes Ekaterina Walter. The codes have been employed to help commuters make supermarket purchases as they wait for trains, offer fashion tips for clothes shoppers, provide audio tours for museum visitors and offer food suggestions via codes on wine bottles. Tesco's Home Plus, J.C. Penney's Santa Tags, Macy's and Columbia Sportswear all make the list.

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