The secrets to choosing the right CTA for a business blog

01/4/2013 |

Making business blogs work for lead generation is all about the call-to-action, Pamela Vaughan writes. The most important consideration when picking a CTA is determining where in the sales cycle your blog readers will be. But understanding the target persona and the offer format are also important to striking the right notes. If left with too many good choices, let your marketing analytics data have the final word, Vaughan writes.

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