Zeebox adds program identification to second-screen app

01/4/2013 | Multichannel News

Second-screen application maker Zeebox will integrate Gracenote's Entourage system to "hear" and identify the program viewers are watching on television. Comcast, NBCUniversal, Viacom and HBO are backing the app, which now competes better against Shazam's second-screen app, according to this article.

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