Unilever joins portable people-meter test

01/5/2006 | Advertising Age (tiered subscription model)

Unilever signed up to participate in Project Apollo, a joint exercise by research companies Arbitron and VNU's ACNielsen to measure consumer media exposure via a portable metering device and a portable purchase recording device. Procter & Gamble and SCJohnson are also participating in the test, which will provide data on media exposure and purchasing for 6,250 households.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA