Unilever joins portable people-meter test

01/5/2006 | Advertising Age (tiered subscription model)

Unilever signed up to participate in Project Apollo, a joint exercise by research companies Arbitron and VNU's ACNielsen to measure consumer media exposure via a portable metering device and a portable purchase recording device. Procter & Gamble and SCJohnson are also participating in the test, which will provide data on media exposure and purchasing for 6,250 households.

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