Unilever joins portable people-meter test

01/5/2006 | Advertising Age (tiered subscription model)

Unilever signed up to participate in Project Apollo, a joint exercise by research companies Arbitron and VNU's ACNielsen to measure consumer media exposure via a portable metering device and a portable purchase recording device. Procter & Gamble and SCJohnson are also participating in the test, which will provide data on media exposure and purchasing for 6,250 households.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA