Record ad rates for Super Bowl XLI

01/5/2007 | Bloomberg Businessweek ·

Super Bowl XL was by far 2006's highest-rated television program, and advertisers have little doubt that even in this age of fragmented media audiences, Super Bowl XLI will enjoy the same sort of success. CBS is reporting that the big game is 80% sold, with ad rates averaging an estimated $2.6 million for a 30-second spot.

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Bloomberg Businessweek ·

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