Bringing better branding online

01/5/2009 | Brandweek

While banner ads are splashed all over Web sites, few of them are memorable, according to Nielsen Online CEO John R. Burbank, because marketers tend to focus high-profile branding efforts on television. Burbank thinks the answer is more quality ad space. He writes, "As long as publishers offer small ads in a cluttered environment, advertisers will continue to invest elsewhere."

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