ESPN.com's new home page melds content, promos

01/5/2009 | Advertising Age (tiered subscription model)

For the launch of its redesigned site, ESPN.com is integrating its first sponsor, Ford, into the home page and blending content featuring an ESPN anchor with a promotion for the automaker's 2009 F-150 model. The site redesign, which does away with the traditional banner ad, is meant to foster more such ad integrations, according to this article.

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