's new home page melds content, promos

01/5/2009 | Advertising Age (tiered subscription model)

For the launch of its redesigned site, is integrating its first sponsor, Ford, into the home page and blending content featuring an ESPN anchor with a promotion for the automaker's 2009 F-150 model. The site redesign, which does away with the traditional banner ad, is meant to foster more such ad integrations, according to this article.

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Advertising Age (tiered subscription model)

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