Super Bowl spot to pop in 3D

A 3D Super Bowl ad for PepsiCo's SoBe Lifewater is being created by DreamWorks Animation and will include a trailer for the upcoming film "Monsters vs. Aliens." Intel, which provided technology for the trailer, is making available 125 million pairs of 3D glasses, which are being distributed by PepsiCo though SoBe Lifewater retail displays.

View Full Article in:

Advertising Age (tiered subscription model) · Broadcasting & Cable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA