During the run-up to launch, the devil's in the details

01/5/2010 | NYTimes.com

Bruce Buschel writes that he plans to open his still-unnamed restaurant on April 1, although he has many things to do before then. Buschel's to-do list -- pick a name, pour a cement floor and launch a Web site -- will sound familiar to anyone who has ever felt overwhelmed with the details of a startup.

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