L'Oreal stands out in effort to sell products to Chinese

01/5/2010 | Forbes

The Internet has provided retailers around the world a huge opportunity by enabling them to tap the ever-growing Chinese market. L'Oreal is an example of a company that has leveraged its potential in China. The company relaunched its Hydra Zen moisturizer cream and in the process enticed more than 1 million consumers to register with L'Oreal online.

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