Report projects 10.5% increase in display ads for 2010

01/5/2010 | Mediaweek

J.P. Morgan analyst Imran Khan is predicting something of a banner year for display ads, with a forecast of a 10.5% jump in spending and a 5% uptick in CPMs. Khan advises publishers to spur the display market, including cutting back on their use of ad networks, running more "premium" banners and engaging in data targeting and time-based selling techniques.

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