Rules of the game are different in social networking

01/5/2010 | Harvard Business Review online

Social networking is different from traditional networking because you're not trying to attract people to you by flattery and pretense, John Hagel III and John Seely Brown write. Instead, social networking is about admitting you are stumped over an issue and looking to others for help. In social networking, "the name of the game is how to participate in knowledge flows," they write.

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