Where to find your next conversation starter

01/5/2010 | SmartBrief/SmartBlog on Social Media

Fresh ideas are the best way to keep people talking about your brand, notes Andy Sernovitz -- but where do they come from? Your R&D department can help, Sernovitz writes, but the best word-of-mouth campaigns are often generated by your own fans. "Get fresh ideas for starting conversations by getting closer to your customers," he advises. "Take your quest for topics outside of the company."

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