Women warm up to social marketing

01/5/2010 | eMarketer

Half of all female Internet users have bought products after learning about them on social networks, according to the annual SheSpeaks social-media report. The study also found that four-fifths of women have become a fan of a product or brand on a social network, and more than a quarter bought something with a coupon code they received via Twitter. "For marketers, the overall growth and habitual use of social media represents opportunities to reach and engage women of all ages," said SheSpeaks CEO Aliza Freud.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Buyer
Tractor Supply Company
Brentwood, Tennessee
VP - Customer Relationship Marketing
HSN
Saint Petersburg, Florida
Commission Lumber Sales
Snavely Forest Products
Nationwide, SL_Nationwide
Merchandise Allocation Analyst - Jewelry
HSN
Saint Petersburg, Florida
Customer Care Director
Neiman Marcus
Irving, Texas