2012: The year of the multiperson meal?

01/5/2012 | BurgerBusiness.com

Multiperson meal bundles are likely to be an important marketing strategy for restaurant chains this year as they strive to boost both profit margins and perceived value for budget-conscious consumers, BurgerBusiness reports. Burger King's BK Bundles boast three-person meals for $9.99, and Pizza Hut now offers a Big Dinner Box of pizza, wings and breadsticks for $19.95.

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