Digital ads play key role in toy shopping, researchers say

01/5/2012 | ClickZ

Online advertising and discovery services play a key role for toy shoppers, according to a Google study. Most consumers use brand or mass-market sites to find and make their purchases, but more than 4 in 10 use search engines and almost a quarter use social networks or review sites to guide their decision making. Almost half of shoppers browse at least six websites before making a purchase, the study found, and one in five shoppers use mobile platforms to research or buy their purchases.

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