Small businesses are moving steadily into mobile marketing

01/5/2012 | Mobile Marketing Magazine

Mobile marketing is winning an ever widening commitment from small businesses, with more than 20% surveyed saying they planned to boost spending on the platform this year, according to Ad-ology Research. That figure is up from 12% a year ago and 2% a year before that. In social media, 10% of small businesses plan no campaigns for 2012, down from 24% a year earlier.

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